“Brand Aid” Videos

As part of our brand training and resources, I conceptualized a series called "Brand Aid​:" cheeky little bite-sized videos full of tips and easy how-tos to help ​our campus colleagues keep ​t​heir work on brand.​

Our viewers have a 70%+ rate of watching all the way to the end, which I count as a win in 2026. Our internal team created graphics, and edited the videos. And hey, that's my voice you're hearing!

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UW National :30 Spot

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Summer Orientation & Registration Brand Strategy