:30 Institutional Spot

I developed the concepting & script for UW–Madison’s latest :30 spot, airing on national television during Badger games. For the first time, well, ever, our internal team recruited and auditioned students, shot and edited the footage, recorded audio on campus, and produced the spot.

The PSA takes advantage of all the things that make campus special. Golden Terrace light. Real Badger undergrads, not professional actors. An iconic marching band chant you can feel in your bones.

My hope is the overall effect captures a feeling that’s hard to put into words: some things about being a Badger you just have to experience.