American Family Insurance Data Science Institute

The UW College of Data and Information Science contacted us to help them develop a naming and branding architecture for their new Data Science Institute.

We developed a brand framework whose foundation lies firmly within UW–Madison; at the same time the expression of the brand spotlights a very generous sponsorship from American Family Insurance in ways both significant and exciting.

Our naming and branding structure provides benefits of a brand identity that is both mobile and flexible, allowing the Data Science Institute to leverage both the UW and the AmFam brands to their fullest.