Brand 101 Workshops

I research, develop, write content for, and deliver Brand 101: Stranger in a Strange Brand, a workshop designed to help campus communicators and marketers learn more about the UW brand and how to leverage it in their own work.

I connect participants with resources, answer marketing and branding questions, assist in using the UW brand, and lead discussions (and a bit of commiseration!). Along the way, I hand out take-home resource worksheets and branded swag.

Interactive, collaborative, and practical, the feedback thus far has been encouraging — so much so that we’re now in the process of building out an entire curriculum.

Biggest of ups to Art Director Danielle Lamberson Philipp for the art direction and design of these slides!